Company News

Birchbox Shares Holiday Findings

Red lips and online shopping are still in, says report.

In preparation for the busiest shopping season of the year, Birchbox released the results of a recent survey that takes a look at consumers' gifting habits and trends this holiday season.
 
The company surveyed 6,500 women and men, and compared their answers to better understand their holiday gifting habits – from secret wish lists to enduring trends. After digging deep into this data, it uncovered 10 holiday gifting truths such as:
 
Red Lips Don't Lie
Men (50%) and women (33%) agree, red lips are the most striking holiday beauty trend for women. Men's least favorite holiday beauty look that women wear? Glitter nails.

Online shopping is booming!
42% of women and 56% of men plan to do more than half of their holiday shopping online this year—a large increase over last year.
 

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